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縱使YOLO,也不要亂用字眼,
否則會輕易釀成公關災難!
在古代,官人說錯一句說話很少留下紀錄,最多也是被人書寫記下,但傳閱的人並不多,實體筆記甚至會被丟失,一切言行舉止很容易被人遺忘。可是,在這數位時代,我們要格外小心言行,因為只要說錯幾隻字,就能輕易釀成公關災難,在網絡上如病毒般迅速瘋傳,一傳十、十傳百,不但名流千古,還會醜名遠播、「揚威海外」,難以修補被損毀的個人或品牌形象。今天,就跟大家看看一些有趣的「關公災難」!
- 義遊實習生Ada
關公災難?
「關公災難」並非錯字,據說源自「酒樓招聘關公1名」事件,後被用作代替「公關災難」一詞,指一些機構、企業或公眾人物的言行、爭議由公關工作變成損毀自我形象的災難。
圖片來源:香港網絡大典
母親於車尾箱野外露出?
「大通汽車」於2016年上傳一則標題為「母親節野外露出」的Facebook貼文,又提及「特大車尾箱」宣傳私家車,被指不雅,令網民FF、想入非非。標題後被改為「母親節野外露出歡樂笑容」。
圖片來源:熱新聞
消滅VIP?
新加坡大華銀行曾宣傳給每年刷卡額超過100萬新加坡元(約577萬港元)的客戶的VIP信用卡,其英文句子原意為「以最尊貴的方式,呈獻給重視獨一無二的你」,卻將「尊貴」(distinguished)串成「消滅」(extinguished)。難道職員們很討厭那些VIP嗎?
圖片來源:昔日東方
期間限定公司名
國泰航空的波音777客機機身上曾印錯字,將「Pacific」串成「Paciic」,被網民嘲笑是翻版。公關火速、完美化解公關災難,用紙皮遮了錯字,更自嘲它是期間限定,該貼文獲6000+讚和過千分享。
圖片來源:Facebook - Cathay Pacific 國泰航空
台灣 vs. 香港
連鎖快餐店Wendy’s在日本推出「台灣菠蘿包」系列,引起港人不滿,指菠蘿包、菠蘿油皆源於香港,最後Wendy’s道歉並將其更名為「香港菠蘿包」。
圖片來源:Firstkitchen.offical @Facebook,Twitter
「你在說誰是垃圾?」
Nike在「新疆棉花」風波後於京東購物網站上發布「LET TRASH DO THE TALK,憑本事放狠話」的廣告口號,令內地網民狠批、抵制。有人指出該口號早於2月已被引用。
圖片來源:Nike
結語
雖然,YOLO是對的,但「想做就做」要真的是「想過才做」,行為舉止不能馬虎,應三思而後行,無謂因為幾隻錯字就破壞自己的形象吧。不過,有時候也避不了「說者無心,聽者有意」⋯⋯盡力吧!
圖片來源:Medium
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資料來源:Cathay Pacific 國泰航空 @Facebook、Firstkitchen.offical @Facebook,Twitter、Maxus Hong Kong - 上汽大通 @Facebook、mythfocus @Picuki、Nike、昔日東方、香港01、香港網絡大典、晴報、鳴人堂 @Facebook、熱新聞
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