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以男星代言女性用品,
會令性別更平等、產品更吸引嗎?
現今社會大談性別平等,不論是男是女,甚或是變性人都不應被性別定型,他們都有平等的權利和自由。可是,在廣告界有著有趣的現象,不少女性用品不是由女性代言,而是由男性代言,你認為這會令產品更吸引、性別更平等嗎?
- 義遊實習生Ada
衛生巾代表
周柏豪是代言衛生巾的香港代表,是香港首位男性的女性用品宣傳大使,他認為此工作能令他加深對女性的了解。大家有否看過他的「玻璃杯潮文」?有網民將其改編成「經血版潮文」。
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而或許喜歡做運動的人比較關注生理需求。羅志祥亦曾代言衛生巾。
圖片來源:syupopularculture
圖片來源:每日頭條
What time is it? It’s the time to 賣唇膏!
唇膏可謂最多男星代言、卻又是大多由女士使用的產品。陳偉霆代言的Maybelline唇膏在中國零售購物網站——天貓的首發銷量達3萬支,創下美妝行業紀錄。唇膏可謂最多男星代言、卻又是大多由女士使用的產品。陳偉霆代言的Maybelline唇膏在中國零售購物網站——天貓的首發銷量達3萬支,創下美妝行業紀錄。
圖片來源:Maybelline
韓國的權志龍曾為THE SAEM拍攝唇膏廣告;日本的木村拓哉亦曾拍攝唇膏廣告,是日本第一個代言唇膏的男星,曾被評為日本「最性感嘴唇」。唇膏在2個月內便賣出300萬支。
圖片來源:每日頭條
讓Oppa溫暖你的心房
韓國著名內衣品牌VIVIEN讓韓國男演員蘇志燮作代言人,令品牌迅速普及於韓國女性市場,VIVIEN亦被稱為「蘇志燮內衣」。
圖片來源:《VIVIEN 2013年廣告》
最性感的香水
Brad Pitt曾被評為全世界最性感的男人,他曾代言Chanel的女性香水,是小編看過最深奧的廣告。
圖片來源:每日頭條
結語
看畢以上男性巨星的代言,大家覺得男士代言女性用品有問題嗎?這與性別平等又有否關係呢?有人認為男人根本不會真正使用或女性用品,這些廣告只是利用男性的色相去兜售女性,十分不尊重各位男士。雖然小編不抗拒男士代言女性用品的廣告,但我還是覺得由女士代言會比較有說服力呢,就例如衛生巾廣告,縱使是自己最喜歡的男星告訴我該衛生巾有多好,他也不可能真正用過呀。所以,由男星代言的女性用品,看是願意看的,但要消費的話,我還是選擇由女星代言的產品。
圖片來源:每日頭條
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想更了解本地和世界議題?
性別議題是一個社區都需要認識的議題!關心社區的你就不要錯過義遊的精彩活動了!各樣有趣活動
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資料來源:每日頭條、Chanel、Imgur、Maybelline、syupopularculture、THE SAEM、《VIVIEN 2013年廣告》
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